It's The Year of the Three A's in the Travel Industry

"It was I's and now it's A's." Sales to Australia, Asia, and Africa are booming as high-end travelers head for the farthest corners of the world.

For years, the U.S. travel sales charts have been topped by what many in the industry call "The Three I's": Italy, Ireland, and Iceland. But there's a new trio of hotspots in town these days, and it's made up of vowels, too. You can just call 2026 "The Year of the Three A's."

Sales to Australia, Asia (especially Japan), and Africa are booming, travel advisors report, as high-end travelers finally shake off their COVID-19 concerns and head for the farthest corners of the world.