To reward or not to reward? Some travel advisors send gift cards — but some say there is something much more valuable.
Back in January, Mark Hennigan, co-owner of Dreamers Travel Inc., decided to get serious about rewarding customers who send him referrals. Every referral now gets a handwritten thank-you card — and then the second gets a $10 Dunkin Donuts gift card.
Published in Travel Market Report
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